Customer Intelligence Platform Market - Forecast(2024 - 2030)

Report Code: ITR 0414 Report Format: PDF + Excel

Customer Intelligence Platform Market Overview:

Customer Intelligence Platform Market size is estimated to reach $14 billion by 2030, growing at a CAGR of 28.5% during the forecast period 2023-2030. Rising demand for predictive analytics and machine learning (ML) and increasing adoption of digital channels and social media are propelling the Customer Intelligence Platform Market growth.

Additionally, Integration with other marketing technologies such as marketing automation and customer relationship management (CRM) systems provide a more comprehensive view of customer behavior and preferences. This integration can enable companies to deliver more personalized experiences to customers and improve customer engagement as well as loyalty are creating substantial growth opportunities for the Customer Intelligence Platform Market. These factors positively influence the Customer Intelligence Platform industry outlook during the forecast period.

Market Snapshot:
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Customer Intelligence Platform Market - Report Coverage:

The “Customer Intelligence Platform Market Report - Forecast (2023-2030)” by IndustryARC, covers an in-depth analysis of the following segments in the Customer Intelligence Platform Market.

 

 

                    Attribute                       Segment

By Deployment Mode     

● On-Premises

●  Cloud

By Component

● Platform

● Services

By Organization Size

● Small and Medium Size Enterprises

● Large Size Enterprises

By Data Channel

● Social Media

● Web

● Email

● Mobile

● Call Centre

●  Instore

● Others

By Application

● Customer Segmentation and Targeting

● Customer Data Collection and management

● Customer Retention and Engagement

● Customer Behavior Analytics

● Omni-channel Marketing

● Personalized Recommendation

●  Others

By End-Use Industry

● Retail and E-commerce

● BFSI

● Healthcare and Life Sciences

● Information Technology and Telecom

● Travel and Hospitality

● Media and Entertainment

● Government and Defence

● Others

By Geography

● North America (U.S., Canada and Mexico)

● Europe (Germany, France, UK, Italy, Spain, Russia and Rest of Europe),

● Asia-Pacific (China, Japan, South Korea, India, Australia & New Zealand and Rest of Asia-Pacific),

● South America (Brazil, Argentina, Chile, Colombia and Rest of South America)

● Rest of the World (Middle East and Africa).

 

Covid and Ukrainian Crisis Impact:

● The Covid-19 pandemic has accelerated the demand for digital solutions as businesses are shifting their focus towards digital channels. This has led to an increased demand for customer intelligence platform solutions that help businesses better understand their customers and engage with them in a personalized way through digital channels. On the other hand, the pandemic has disrupted global supply chains making it more difficult for businesses to implement and maintain customer intelligence platform solutions. This has led to delays in implementation and maintenance which impacted the Customer Intelligence Platform Market growth.

 

● The conflict between Russia and Ukraine has increased the demand for customer intelligence platform solutions. With the ongoing conflict and instability in the region, businesses may need to adapt to changing market conditions and customer behavior. This led to the slight growth in the demand for customer intelligence platform solutions that help businesses gather and analyze customer data to make informed decisions. On the other hand, the conflict has led to economic instability, disrupt supply chains and create data privacy as well as security concerns negatively impacting the Customer Intelligence Platform Market growth.

 Key Takeaways:

● Fastest Growth of Asia-pacific Region

Geographically, in the global Customer Intelligence Platform Market share, Asia-pacific is analyzed to grow with the highest CAGR of 29.3% during the forecast period 2023-2030 owing to the increasing adoption of digital technologies by businesses, the rising middle class in many countries in the region and increasing availability of cloud-based solutions are driving Customer Market in Asia-pacific region.

● Platform is Leading the Market

According to the Customer Intelligence Platform Market forecast, the Platform held the largest market valuation of $1 billion in 2022 owing to the range of features and capabilities including data management, analytics and customer engagement tools. These features are delivered through a platform that can be accessed by businesses of all sizes and across industries. In July 2022, according to the I-COM, the customer intelligence and automation platform Sturdy AI has reached $3.1million  which adopted to the boots platform and increase market awareness.

● On-premises Dominated the Market Growth

In the Customer Intelligence Platform Market analysis, the On-premises segment held the largest market share 57.1% in 2022. On-premises customer intelligence platform solutions offer several advantages as security, flexibility, customization and long-term cost-effectiveness which further creates growth opportunities for this particular segment.

● Rising Demand for Predictive Analytics and Machine Learning (ML)

Predictive analytics and machine learning enable customer intelligence platforms to analyze large volumes of customer data, identify patterns and trends as well as to make accurate predictions about customer behavior and preferences. This enables companies to deliver personalized experiences to customers, improve customer satisfaction and increase customer loyalty. Additionally, it also provides real time insights into customer behavior, enabling companies to make quick, data-driven decisions.

● Lack of Skilled Professionals Hamper the Market Growth

The shortage of skilled professionals in the Customer Intelligence Platform Market have made difficult for businesses to implement and manage CIP solutions effectively. This has led to increased costs for businesses as they may need to hire external consultants or invest in training their existing employees. Additionally, the shortage of skilled professionals slow down the pace of innovation which impedes the Customer Intelligence Platform Market growth

 

Key Market Players:

Product/Service launches, approvals, patents and events, acquisitions, partnerships and collaborations are key strategies adopted by players in the Customer Intelligence Platform Market. The top 10 companies in this industry are listed below:

 

  1. Oracle Corporation (My SQL Heat-wave, Magic Quadrant)
  2. IBM Technology corporation (IBM Cloud Pak®, IBM Watson® Discovery)
  3. Microsoft Corporation (Dynamics 365)
  4. SAS Institute Inc. (SAS® Intelligent Decisioning, SAS® Viya® with SingleStore)
  5. Adobe Inc. (Coles logo, OTTO)
  6. Google LLC (Vertex AI Vision, Vertex AI Workbench)
  7. Salesforce Inc. (Automotive Cloud, Customer Intelligence 360)
  8. Accenture (Forrester WaveTM)
  9. SAP SE(SAP Customer Experience (CX) , Telefonica customer logo)
  10. Informatica Inc. (CLAIRE®)

 

 

Scope of the Report:

                  Report Metric                            Details

Base Year Considered

  • 2022

Forecast Period

  • 2023–2030

CAGR

  • 28.5%

Market Size in 2030

  • $14 billion

Segments Covered

  • Deployment Mode, Component, Organization Size, Data Channel, Application, End-USe Industry and Region

Geographies Covered

  • North America (U.S., Canada and Mexico), Europe (Germany, France, UK, Italy, Spain, Russia and Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia, New Zealand and Rest of Asia-Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America), Rest of the World (Middle East and Africa).

Key Market Players

1. Oracle Corporation

2. IBM Technology corporation

3 .Microsoft Corporation

4. SAS Institute Inc.

5. Adobe Inc.

6. Google LLC

7. Salesforce Inc.

8. Accenture

9. SAP SE

10. Informatica Inc.

1. Customer Intelligence Platform Market- Overview
    1.1. Definitions and Scope
2. Customer Intelligence Platform Market- Executive Summary
3. Customer Intelligence Platform Market- Comparative Analysis
    3.1. Company Benchmarking -  Key Companies 
    3.2. Global Financial Analysis  - Key Companies 
    3.3. Market Share  Analysis - Key Companies 
    3.4. Patent Analysis
    3.5. Pricing Analysis
4. Customer Intelligence Platform Market- Start-up Companies Scenario 
    4.1. Key Start-up Company Analysis by
         4.1.1. Investment
         4.1.2. Revenue
         4.1.3. Venture Capital and Funding Scenario
5. Customer Intelligence Platform Market– Market Entry Scenario Premium 
    5.1. Regulatory Framework Overview
    5.2. New Business and Ease of Doing Business Index
    5.3. Case Studies of Successful Ventures
6. Customer Intelligence Platform Market- Forces
    6.1. Market Drivers
    6.2. Market Constraints
    6.3. Market Challenges
    6.4. Porter's Five Force Model
        6.4.1. Bargaining Power of Suppliers
        6.4.2. Bargaining Powers of Customers
        6.4.3. Threat of New Entrants
        6.4.4. Rivalry Among Existing Players
        6.4.5. Threat of Substitutes
7. Customer Intelligence Platform Market– Strategic Analysis
    7.1. Value Chain Analysis
    7.2. Opportunities Analysis
    7.3. Market Life Cycle
8. Customer Intelligence Platform Market– by Deployment Mode (Market Size – $Million/$Billion) 
    8.1. On-Premises
    8.2. Cloud
9. Customer Intelligence Platform Market– by Component (Market Size – $Million/$Billion) 
    9.1. Platform
    9.2. Services
10. Customer Intelligence Platform Market– by Organization Size (Market Size – $Million/$Billion)
    10.1. Small and Medium Size Enterprises
    10.2. Large Size Enterprises
11. Customer Intelligence Platform Market– by Data Channel (Market Size – $Million/$Billion)
    11.1. Social Media
    11.2. Web
    11.3. Email
    11.4. Mobile
    11.5. Call Centre 
    11.6. Instore
    11.7. Others
12. Customer Intelligence Platform Market– by Application (Market Size – $Million/$Billion)
    12.1. Customer Segmentation and Targeting
    12.2. Customer Data Collection and Management
    12.3. Customer Retention and Engagement
    12.4. Customer Behaviour Analytics
    12.5. Omni-channel Marketing
    12.6. Personalized Recommendation
    12.7. Others
13. Customer Intelligence Platform Market– by End-Use Industry (Market Size – $Million/$Billion) 
    13.1. Retail and E-commerce
    13.2. BFSI
    13.3. Healthcare and Life Sciences
    13.4. Information Technology and Telecom
    13.5. Travel and Hospitality
    13.6. Media and Entertainment
    13.7. Government and Defence
    13.8. Others
14. Customer Intelligence Platform Market– by Geography (Market Size – $Million/$Billion) 
    14.1. North America
        14.1.1. The U.S.
        14.1.2. Canada
        14.1.3. Mexico
    14.2. Europe
        14.2.1. UK
        14.2.2. Germany
        14.2.3. France
        14.2.4. Italy
        14.2.5. Spain
        14.2.6. Russia
        14.2.7. Rest of Europe
    14.3. Asia-Pacific
        14.3.1. China
        14.3.2. India
        14.3.3. Japan
        14.3.4. South Korea
        14.3.5. Australia & New Zealand
        14.3.6. Rest of Asia-Pacific
    14.4. South America
        14.4.1. Brazil
        14.4.2. Argentina
        14.4.3. Chile
        14.4.4. Colombia
        14.4.5. Rest of South America
    14.5. Rest of the World
        14.5.1. Middle East
        14.5.2. Africa
15. Customer Intelligence Platform Market– Entropy
16. Customer Intelligence Platform Market– Industry/Segment Competition Landscape 
    16.1. Market Share Analysis
        16.1.1. Market Share by Deployment Mode – Key Companies
        16.1.2. Market Share by Region – Key Companies
        16.1.3. Market Share by Country – Key Companies
    16.2. Competition Matrix
    16.3. Best Practices for Companies
17. Customer Intelligence Platform Market– Key Company List by Country Premium
18. Customer Intelligence Platform Market- Company Analysis
    18.1. Company 1
    18.2. Company 2
    18.3. Company 3
    18.4. Company 4
    18.5. Company 5
    18.6. Company 6
    18.7. Company 7
    18.8. Company 8
    18.9. Company 9
    18.10. Company 10
 
 
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Customer Intelligence Platform Market is projected to grow at 28.5% CAGR during the forecast period 2023-2030.

Global Customer Intelligence Platform Market size is estimated to be $2 billion in 2023 and is projected to reach $14 billion by 2030

The leading players in the Customer Intelligence Platform Market are Oracle Corporation, IBM Technology corporation, Microsoft Corporation, SAS Institute Inc., Adobe Inc. and others.

Shifting towards Omni-channel customer engagement and adoption of mobile business intelligence are some of the major Customer Intelligence Platform Market trends in the industry which will create growth opportunities for the market during the forecast period.

Rising demand for predictive analytics and machine learning drives the Customer Intelligence Platform Market growth. Customer segmentation such as demographics, behavior and preferences creates opportunities in Customer Intelligence Platform.